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10 Things to Know about Promotional Products

Updated: Jun 27, 2023

Promotional products, also known as advertising specialties, merch, tchotchkes, or swag, are items used to promote a brand, company, product, or event. Here are ten reasons to consider promotional products:

Promotional Products are the tangible connection that transforms a brand message into a memorable experience.

  1. Historical Significance: The use of promotional products can be traced back to ancient times. For example, commemorative coins and medallions were used by rulers and emperors to promote their reign and commemorate important events.

  2. Long-Lasting Impact: Promotional products have a lasting impact on recipients. According to a study conducted by the Promotional Products Association International (PPAI), 82% of people can recall the branding on a promotional item they received, even after several months.

  3. Wide Range of Options: There is a vast array of promotional products available, catering to almost every industry and target audience. Some popular items include pens, t-shirts, drinkware, bags, USB drives, and tech gadgets.

  4. High Effectiveness: Promotional products are highly effective in creating brand awareness and influencing customer behavior. Research indicates that 85% of people who receive promotional products end up doing business with the advertiser.

  5. Cost-Effective Marketing: Promotional products offer a cost-effective marketing strategy compared to other forms of advertising. They provide a tangible and useful item to recipients while promoting the brand and message for an extended period.

  6. Reach and Impressions: Promotional products have a broad reach and generate a significant number of impressions. According to a study by PPAI, the average promotional product is kept for approximately eight months, generating around 3,400 impressions during its lifetime.

  7. Employee Engagement: Promotional products are not limited to external marketing efforts. They are also effective tools for boosting employee morale, engagement, and loyalty. Branded items like company apparel or office supplies can create a sense of belonging and pride among employees.

  8. Trade Show Success: Promotional products are a staple at trade shows and exhibitions. They help draw attention to booths, create memorable experiences, and serve as reminders of the brand long after the event ends.

  9. Sustainable Options: With growing environmental consciousness, sustainable and eco-friendly promotional products have gained popularity. Items made from recycled materials, organic fabrics, or biodegradable substances are becoming more prevalent in the industry.

  10. Unique Branding Opportunities: Promotional products offer creative opportunities for branding. They can be customized with company logos, slogans, contact information, or even personalized messages, allowing businesses to leave a lasting impression on their target audience..

Remember that the effectiveness of promotional products largely depends on their relevance, quality, and thoughtful distribution. Contact Praqtical Marketing Works to source innovative promotional products for your next event or marketing campaign.


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