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What is Geofencing Marketing?

Updated: Apr 21, 2023

Geofencing Marketing is a highly accurate targeting strategy that we at Praqtical Marketing Works offer to help companies achieve their marketing objectives. Geofencing Marketing allows companies & advertisers to target prospects and precisely deliver display ads to prospects based on the physical locations they visit such as competitor locations, convention centers, retail locations, malls, event centers, neighborhoods, crosswalks, and as small an area as 5 square feet. Geofencing marketing comes in many forms and includes being able to reach people utilizing IP Address targeting as well as GPS targeting, which is the most precise form of geofencing.

Geofencing Marketing is Intent-based Marketing

"Geofencing Marketing provides the opportunity to utilize a customer’s physical location to indicate behavioral intent."

Check out the video on our website to see how we’re able to build virtual fences around individual locations and get as small as the contours of the buildings and locations that people are walking into. Some examples of locations we can geofence include:

  • Competitor Locations

  • Your Own Location (Customer Loyalty)

  • Retail Locations

  • Trade Shows/Events

  • Individual Buildings & Hospitals

  • Streets and Cross Sections

  • Homes (Addressable Geofencing)

  • Sporting Events

How Does Geofencing Marketing Work?

Geofencing Marketing
The process of Geofencing Marketing

  • A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

  • When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

  • As your prospective customer visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Wordle) or browses the Internet on their mobile browser, they begin to see your ads.

  • User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.

What Do Your Geofencing Advertising Ads Look Like?

“Be original, show off your style, and tell your story.”

Your ads are typically display ads appearing on mobile apps and websites. Below are the most popular ad sizes used in conjunction with Geofencing Advertising:

  • 300 x 250

  • 320 x 50

  • 300 x 50

  • 728 x 90

  • 160 x 600

  • 300 x 600

  • 970 x 90

Geofencing Marketing also supports video content. For example, 6 second, 15 second, 30 second, and 60 second clips can be used for Over the Top (OTT) advertising campaigns as well.

Acquire New Customers

Geofencing Marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting. Contact Praqtical Marketing Works to start a highly-targeted, intent-based, Geofencing Marketing campaign today.


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