Praqtical Marketing Works helps franchisors scale marketing operations, manage print and promotional marketing assets, gain control over multi-location digital marketing, consolidate multiple vendors, revive stagnant lead generation, penetrate new markets, and launch non-traditional franchise marketing campaigns.
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Franchise Marketing Enablement
Increase franchise system value:
In addition to a proven business model, systems, vendors, training and support, franchise candidates evaluate a franchisor's brand and marketing support to compare the value of one opportunity versus another.
A fully provisioned, flexible marketing management platform (or customized brand portal) that enables franchisees to access corporate marketing assets, personalize materials, order promotional merchandise and download digital assets all from a single, easy-to-use online portal demonstrates tremendous value to any franchise system. Call for a demo today.
Local marketing to grow sales:
Leverage national scale to create customized local marketing programs for franchisees, including targeted local advertising, location-specific promotions, discounts and coupons, social media and SEO services. Maintain brand compliance, corporate approvals, co-op budgets and roll-up performance reporting all from a single, sharable dashboard.
Praqtical Marketing Works solutions streamline marketing processes and empower users to localize their marketing without compromising brand standards. The result for clients is enhanced marketing operations, stronger brand control and improved speed to market.
Actionable agenda for your Franchise Marketing Committee:
It’s easy to highlight your highest performing stores and make them part of the planning process when setting up the next campaign or promotion. Open a dialog between you and your store managers to share ideas, get feedback, and ultimately boost confidence among everyone involved.
Franchise Marketing is one of the best investments you can make for your franchise. Praqtical Marketing Works provides consistency, impact and continuity with its fully provisioned marketing management program. Contact us today.