"Success comes from standing out, not fitting in."
Don Draper, Mad Men
The mistake many businesses make with regard to marketing is their lack of consistency. Business owners typically try a one-off, silver bullet solution, become disappointed with the results and are convinced that marketing is either too expensive or just doesn’t work for them. There is a better, Praqtical solution...
The three R’s of Praqtical's effective marketing approach are:
Reach – are enough customers seeing your message? Do you know your conversion rates and looker-to-buyer ratio? Are you targeting your audience to avoid wasteful ‘overspray’? The more specific, the better.
Relevance – reach without relevancy is money wasted. Is your message simple, clear and on point? What’s in it for your customer? Do you have an effective call-to-action (CTA)? What do you want your target to do?
Repetition (frequency) – stay top-of-mind by reaching out often and on a scheduled basis. Marketing is a process, not a one-time event, and regularity is important. And, you want to reach them where they are – integrated multi-channel marketing works (email, social media, direct mail, display ads, promotional products).
If you want consistent results, you can’t cut corners – all three elements, Reach, Relevance and Repetition, are required for the greatest impact.
Marketing is the best investment you can make for your business. It doesn’t have to be complicated, but you do have to know what you’re doing. Praqtical Marketing Works provides consistency, impact and continuity with its all-in-one integrated marketing program. Contact us today.