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Something fascinating is happening to the way people use search. Instead of typing short, fragmented keyword phrases like  “email marketing tools comparison”  or  “best gyms Austin” , users are now asking  full questions : “What’s the best email marketing tool for a mid-size B2B company?” “Which gyms in Austin have 24-hour access and sauna amenities?” This new habit — phrasing search queries as  questions rather than statements  — marks a major behavioral shift. I call this