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Something fascinating is happening to the way people use search. Instead of typing short, fragmented keyword phrases like  “email marketing tools comparison”  or  “best gyms Austin” , users are now asking  full questions : “What’s the best email marketing tool for a mid-size B2B company?” “Which gyms in Austin have 24-hour access and sauna amenities?” This new habit — phrasing search queries as  questions rather than statements  — marks a major behavioral shift. I call this 

Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...

Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...