Unlock the Power of Scarcity: How Limited Availability Can Elevate Your Marketing Game
Ever notice how a sign reading “Only 3 left in stock!” can make you drop everything and click buy now ? Suddenly, you can’t imagine life...
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Bill Binnig
Oct 54 min read
How to Attract New Customers with “Liking”
When customers like your brand, they’re more likely to trust you—and when they trust you, they’re way more likely to buy from you.
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Bill Binnig
Jun 194 min read
The Power of Social Media Marketing in Your Overall Strategy
How enlisting Praqtical Marketing Works' managed social media marketing service is one of the most valuable investments you can make.
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Bill Binnig
May 132 min read
Integrated Marketing: Far more potent than any single silver bullet approach
Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.
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Bill Binnig
May 54 min read
Harnessing the Power of AI Tools in Marketing: Features, Usability, and Impact
Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...
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Bill Binnig
Apr 13 min read
How Site Retargeting Elevates Programmatic Advertising ROI
Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...
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Bill Binnig
Feb 92 min read
Leveraging Reciprocity: The Power of High-End Promotional Products in Fundraising
By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.
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Bill Binnig
Jan 282 min read
Worth a Reread: "Influence: The Psychology of Persuasion" by Robert Cialdini
As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...
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Bill Binnig
Jan 310 min read
Top 10 Marketing Books: Praqtical's Picks for 2024
Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...
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Bill Binnig
Nov 14, 20232 min read
Boost Your Business with Managed Social Media Marketing
Praqtical's Managed Social Media Marketing service is a cost-effective solution to enhance your social media presence.
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Bill Binnig
Sep 24, 20233 min read
Combining Direct Mail and Digital Advertising to Maximize Marketing Impact
Implement both direct mail and digital advertising to offer compelling and effective marketing strategies.
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Bill Binnig
Aug 30, 20233 min read
Promotional Product and Apparel Decoration: A Guide to Customization Techniques
Promotional product decoration not only adds a personalized touch but also transforms ordinary items into powerful brand ambassadors.
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Bill Binnig
Aug 26, 20232 min read
Is Email Marketing Still Relevant?
Email marketing remains a powerful tool for businesses to connect with their audience and achieve their marketing goals.
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Bill Binnig
Jul 28, 20232 min read
Boost Your Online Marketing Performance Today!
To succeed in business, understanding your online presence and performance is critical. Praqtical Marketing Works’ Online Performance...
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Bill Binnig
Jul 26, 20233 min read
Every Door Direct Mail (EDDM): The Cost-Effective Marketing Solution for Local Businesses
While online marketing strategies have their advantages, traditional direct mail remains a powerful tool, especially when it comes to...
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Bill Binnig
Jul 17, 20232 min read
The Importance of Finding the Right Creative Services Team
When it comes to creative services, whether it's logo design, corporate identity, marketing materials, or websites, finding the perfect...
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Bill Binnig
Jun 27, 20233 min read
The Power of Logo Apparel: Why You Should Embrace Branded Clothing in Your Marketing Mix
Logo apparel and promotional products bundle - a great addition to your marketing mix.
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Bill Binnig
Jun 26, 20232 min read
10 Things to Know about Promotional Products
Promotional products, also known as advertising specialties, merch, tchotchkes, or swag, are items used to promote a brand, company,...
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Bill Binnig
Jun 2, 20232 min read
Everywhere Direct Marketing: Maximize Your Reach and Impact
Combine postcards with emails and digital ads to deliver a 30% lift in response rates and conversions.
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Bill Binnig
May 24, 20233 min read
Mastering Geofencing Marketing: A Powerful Tool for Targeted Advertising
In today's highly competitive business landscape, reaching the right audience at the right time has become crucial for success....
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