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Promotional Products: Creating Lasting Brand Impressions
Promotional products, swag, branded merch, advertising specialties—whatever you call them, they all boil down to one undeniable truth:...
Bill Binnig
Jan 164 min read


Digital Marketing: Amplifying Your Online Presence
In our hyperconnected world, building a strong online presence isn’t just a nice-to-have—it’s survival. Digital marketing isn’t just the...
Bill Binnig
Jan 164 min read


Traditional Marketing Tactics That Still Work
Ah, traditional marketing. It’s the marketing world’s version of vinyl records—classic, reliable, and making a serious comeback. In a...
Bill Binnig
Jan 143 min read


Integrated Marketing Delivers Better Results Than Digital Alone
When was the last time you bought something because of a single ad? Probably never. Instead, you’ve likely encountered that brand...
Bill Binnig
Jan 144 min read


Unlock the Power of Scarcity: How Limited Availability Can Elevate Your Marketing Game
Ever notice how a sign reading “Only 3 left in stock!” can make you drop everything and click buy now ? Suddenly, you can’t imagine life...
Bill Binnig
Nov 7, 20244 min read


How to Attract New Customers with “Liking”
When customers like your brand, they’re more likely to trust you—and when they trust you, they’re way more likely to buy from you.
Bill Binnig
Oct 5, 20244 min read


The Power of Social Media Marketing in Your Overall Strategy
How enlisting Praqtical Marketing Works' managed social media marketing service is one of the most valuable investments you can make.
Bill Binnig
Jun 19, 20244 min read


Integrated Marketing: Far more potent than any single silver bullet approach
Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.
Bill Binnig
May 13, 20242 min read


Harnessing the Power of AI Tools in Marketing: Features, Usability, and Impact
Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...
Bill Binnig
May 5, 20244 min read


How Site Retargeting Elevates Programmatic Advertising ROI
Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...
Bill Binnig
Apr 1, 20243 min read


Leveraging Reciprocity: The Power of High-End Promotional Products in Fundraising
By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.
Bill Binnig
Feb 9, 20242 min read


Worth a Reread: "Influence: The Psychology of Persuasion" by Robert Cialdini
As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...
Bill Binnig
Jan 28, 20242 min read


Top 10 Marketing Books: Praqtical's Picks for 2024
Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...
Bill Binnig
Jan 4, 202410 min read


Boost Your Business with Managed Social Media Marketing
Praqtical's Managed Social Media Marketing service is a cost-effective solution to enhance your social media presence.
Bill Binnig
Nov 14, 20232 min read


Combining Direct Mail and Digital Advertising to Maximize Marketing Impact
Implement both direct mail and digital advertising to offer compelling and effective marketing strategies.
Bill Binnig
Sep 24, 20233 min read


Promotional Product and Apparel Decoration: A Guide to Customization Techniques
Promotional product decoration not only adds a personalized touch but also transforms ordinary items into powerful brand ambassadors.
Bill Binnig
Aug 30, 20233 min read


Is Email Marketing Still Relevant?
Email marketing remains a powerful tool for businesses to connect with their audience and achieve their marketing goals.
Bill Binnig
Aug 26, 20232 min read


Boost Your Online Marketing Performance Today!
To succeed in business, understanding your online presence and performance is critical. Praqtical Marketing Works’ Online Performance...
Bill Binnig
Jul 28, 20232 min read


Every Door Direct Mail (EDDM): The Cost-Effective Marketing Solution for Local Businesses
While online marketing strategies have their advantages, traditional direct mail remains a powerful tool, especially when it comes to...
Bill Binnig
Jul 26, 20233 min read


The Importance of Finding the Right Creative Services Team
When it comes to creative services, whether it's logo design, corporate identity, marketing materials, or websites, finding the perfect...
Bill Binnig
Jul 17, 20232 min read
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