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Bill Binnig
7 days ago4 min read
Retargeting Ads: Turning Visitors into Customers
Retargeting Ads – The Secret Weapon of Digital Marketing Ever visited a website, left without buying anything, and then started seeing...
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Bill Binnig
Jan 293 min read
Driving Conversions with Paid Advertising
Why Paid Advertising Matters Businesses can’t afford to sit back and wait for customers to find them organically. While SEO and social...
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Bill Binnig
Jan 283 min read
How Integrated Digital Marketing Strategies Drive Results
Why Silos Are the Enemy of Marketing Success Imagine trying to row a boat with one oar in the water while the other just sits there....
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Bill Binnig
Jan 283 min read
Measuring Digital Marketing ROI: Metrics That Matter
In today’s digital-first world, marketing is no longer just about catchy slogans and flashy ads—it’s about results. Every dollar spent on...
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Bill Binnig
Jan 283 min read
Why Digital Marketing is the Key to Scaling Your Business
The Growth Dilemma Every business owner wants growth—until they realize what it actually takes. Scaling isn’t just about getting more...
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Bill Binnig
Jan 185 min read
Google Ads Best Practices for Maximum ROI
With billions of searches happening daily, Google Ads offers an unparalleled opportunity to get your brand in front of your ideal...
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Bill Binnig
Jan 184 min read
The Art of Social Media Marketing: Engaging Your Audience
Social media is the modern-day watercooler—it’s where people hang out, catch up, and, let’s be honest, endlessly scroll. For businesses,...
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Bill Binnig
Jan 183 min read
SEO Simplified: How to Rank Higher and Drive Traffic
Why SEO Matters Imagine you own a brick-and-mortar store on a deserted island. No matter how amazing your products are, if no one knows...
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Bill Binnig
Jan 164 min read
Digital Marketing: Amplifying Your Online Presence
In our hyperconnected world, building a strong online presence isn’t just a nice-to-have—it’s survival. Digital marketing isn’t just the...
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Bill Binnig
May 13, 20242 min read
Integrated Marketing: Far more potent than any single silver bullet approach
Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.
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Bill Binnig
Apr 1, 20243 min read
How Site Retargeting Elevates Programmatic Advertising ROI
Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...
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Bill Binnig
Jan 3, 202410 min read
Top 10 Marketing Books: Praqtical's Picks for 2024
Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...
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