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You just had an amazing conversation at a networking event. You’re vibing, sharing insights, and then—bam—you hand over your business...

With billions of searches happening daily, Google Ads offers an unparalleled opportunity to get your brand in front of your ideal...

Social media is the modern-day watercooler—it’s where people hang out, catch up, and, let’s be honest, endlessly scroll. For businesses,...

Why SEO Matters   Imagine you own a brick-and-mortar store on a deserted island. No matter how amazing your products are, if no one knows...

Promotional products, swag, branded merch, advertising specialties—whatever you call them, they all boil down to one undeniable truth:...

With today's digital-first approach to marketing, it’s easy to overlook the power of traditional campaigns. But make no...

In our hyperconnected world, building a strong online presence isn’t just a nice-to-have—it’s survival. Digital marketing isn’t just the...

Ah, traditional marketing. It’s the marketing world’s version of vinyl records—classic, reliable, and making a serious comeback. In a...

Why Digital Marketing is the Rock Star of Modern Business Picture this: it’s the 90s, and your marketing plan revolves around glossy...

When was the last time you bought something because of a single ad? Probably never. Instead, you’ve likely encountered that brand...

If you're like most businesses, your marketing budget has moved significantly toward online strategies. While the appeal of SEO and...

Ever notice how a sign reading “Only 3 left in stock!” can make you drop everything and click buy now ? Suddenly, you can’t imagine life...

When customers like your brand, they’re more likely to trust you—and when they trust you, they’re way more likely to buy from you.

You know that feeling when you’re about to try a new restaurant, and right as you’re about to step in, you notice it’s empty? You do that...

How enlisting Praqtical Marketing Works' managed social media marketing service is one of the most valuable investments you can make.

Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.

Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...

Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...

By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.

As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...