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How Print Collateral Amplifies Your Brand's Message
You just had an amazing conversation at a networking event. You’re vibing, sharing insights, and then—bam—you hand over your business...
Bill Binnig
Jan 185 min read
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Google Ads Best Practices for Maximum ROI
With billions of searches happening daily, Google Ads offers an unparalleled opportunity to get your brand in front of your ideal...
Bill Binnig
Jan 185 min read
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The Art of Social Media Marketing: Engaging Your Audience
Social media is the modern-day watercooler—it’s where people hang out, catch up, and, let’s be honest, endlessly scroll. For businesses,...
Bill Binnig
Jan 184 min read
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SEO Simplified: How to Rank Higher and Drive Traffic
Why SEO Matters Imagine you own a brick-and-mortar store on a deserted island. No matter how amazing your products are, if no one knows...
Bill Binnig
Jan 183 min read
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Promotional Products: Creating Lasting Brand Impressions
Promotional products, swag, branded merch, advertising specialties—whatever you call them, they all boil down to one undeniable truth:...
Bill Binnig
Jan 164 min read
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Traditional Marketing: Timeless Tactics for Local Impact
With today's digital-first approach to marketing, it’s easy to overlook the power of traditional campaigns. But make no...
Bill Binnig
Jan 164 min read
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Digital Marketing: Amplifying Your Online Presence
In our hyperconnected world, building a strong online presence isn’t just a nice-to-have—it’s survival. Digital marketing isn’t just the...
Bill Binnig
Jan 164 min read
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Traditional Marketing Tactics That Still Work
Ah, traditional marketing. It’s the marketing world’s version of vinyl records—classic, reliable, and making a serious comeback. In a...
Bill Binnig
Jan 143 min read
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The Role of Digital Marketing in Modern Business Growth
Why Digital Marketing is the Rock Star of Modern Business Picture this: it’s the 90s, and your marketing plan revolves around glossy...
Bill Binnig
Jan 144 min read
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Integrated Marketing Delivers Better Results Than Digital Alone
When was the last time you bought something because of a single ad? Probably never. Instead, you’ve likely encountered that brand...
Bill Binnig
Jan 144 min read
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The Perfect Match: How Geofencing, Digital Canvassing, and Print Marketing Can Transform Your Campaigns
If you're like most businesses, your marketing budget has moved significantly toward online strategies. While the appeal of SEO and...
Bill Binnig
Dec 12, 20246 min read
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Unlock the Power of Scarcity: How Limited Availability Can Elevate Your Marketing Game
Ever notice how a sign reading “Only 3 left in stock!” can make you drop everything and click buy now ? Suddenly, you can’t imagine life...
Bill Binnig
Nov 7, 20244 min read
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How to Attract New Customers with “Liking”
When customers like your brand, they’re more likely to trust you—and when they trust you, they’re way more likely to buy from you.
Bill Binnig
Oct 5, 20244 min read
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Boost Your Brand with Social Proof: Because Everyone Loves a Good Bandwagon
You know that feeling when you’re about to try a new restaurant, and right as you’re about to step in, you notice it’s empty? You do that...
Bill Binnig
Sep 15, 20244 min read
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The Power of Social Media Marketing in Your Overall Strategy
How enlisting Praqtical Marketing Works' managed social media marketing service is one of the most valuable investments you can make.
Bill Binnig
Jun 19, 20244 min read
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Integrated Marketing: Far more potent than any single silver bullet approach
Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.
Bill Binnig
May 13, 20242 min read
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Harnessing the Power of AI Tools in Marketing: Features, Usability, and Impact
Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...
Bill Binnig
May 5, 20244 min read
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How Site Retargeting Elevates Programmatic Advertising ROI
Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...
Bill Binnig
Apr 1, 20243 min read
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Leveraging Reciprocity: The Power of High-End Promotional Products in Fundraising
By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.
Bill Binnig
Feb 9, 20242 min read
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Worth a Reread: "Influence: The Psychology of Persuasion" by Robert Cialdini
As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...
Bill Binnig
Jan 28, 20242 min read
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