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Every Door Direct Mail (EDDM): The Cost-Effective Marketing Solution for Local Businesses

While online marketing strategies have their advantages, traditional direct mail remains a powerful tool, especially when it comes to targeting local markets. Every Door Direct Mail (EDDM) has emerged as a game-changer for local retailers and organizations, offering a simple yet effective way to saturate the market and promote their products and services to every household or business in a specific geographic area.

“You don't need to have a huge budget to make a big splash for your business.”

Understanding Every Door Direct Mail (EDDM)

Every Door Direct Mail is a program introduced by the United States Postal Service (USPS) that allows businesses to deliver promotional materials to every address on a selected mail carrier route. Unlike traditional direct mail campaigns that require purchasing and maintaining a targeted mailing list, EDDM simplifies the process by allowing businesses to focus on specific geographic areas. This approach is particularly beneficial for businesses such as automotive dealers, dry cleaners, restaurants, real estate agencies, and more, which heavily rely on walk-in and local support.

Why EDDM is the Perfect Choice for Local Businesses


One of the main advantages of EDDM is its cost-effectiveness. By eliminating the need for a purchased mailing list, businesses can save significant amounts of money on their marketing campaigns. EDDM also offers reduced postage rates compared to traditional direct mail, making it a budget-friendly option for small and medium-sized businesses.

Targeted Marketing:

Although EDDM reaches every household or business within a selected area, it still allows for targeted marketing. Local businesses can carefully choose the routes that align with their target demographics, ensuring their promotional materials are seen by the right people. Increased


With EDDM, businesses can achieve unparalleled visibility within their community. By having their marketing materials delivered directly to people's mailboxes, they can create a strong presence and generate awareness about their brand, grand openings, special promotions, and other events.

Ease of Use:

Implementing an EDDM campaign is remarkably straightforward. Businesses can opt for full-service EDDM solutions offered by various printing and mailing companies. All they need to do is select a product, choose their desired mail carrier routes, and upload their artwork. The rest, including paperwork and delivery, is taken care of, leaving businesses more time to focus on their core operations.

Personal Touch:

Despite living in a digital age, physical mail still carries a personal touch that resonates with many consumers. EDDM allows businesses to engage potential customers in a tangible way, fostering a sense of connection and trust between the brand

Take the Guesswork Out of EDDM in 3 Easy Steps

Our Full Service EDDM solution allows you to sit back, relax and watch your business grow.

Choose a Product for EDDM

1-Choose A Product

Choose from one of several USPS-approved product combinations and sizes.

Choose your Route for EDDM

2-Choose Your Route

We use an interactive mapping tool to choose what area to saturate.

Upload your Artwork for EDDM

3-Upload Your Artwork

Create original artwork or choose from one of our templates.

That's it. We'll take it from there.

Making the Most of EDDM

To maximize the benefits of EDDM, local businesses should keep a few key strategies in mind:

  1. Eye-Catching Design: Since EDDM puts your marketing materials directly into people's hands, ensure your designs are visually appealing and attention-grabbing. Use high-quality images, concise messaging, and clear calls-to-action.

  2. Offer Incentives: Encourage potential customers to take action by providing exclusive offers or discounts through your EDDM campaign. This can entice recipients to visit your business or website and make a purchase.

  3. Track and Analyze Results: Utilize unique promotional codes or special offers that are exclusive to your EDDM campaign. This allows you to track the response rate and measure the success of your marketing efforts.


Every Door Direct Mail (EDDM) presents an excellent opportunity for local businesses to establish a strong presence in their communities and drive more foot traffic and sales. Its cost-effectiveness, ease of use, and ability to reach a targeted local audience make it an attractive alternative to traditional direct mail and digital marketing. By leveraging the power of EDDM, businesses can stay ahead of the competition and build lasting connections with their local customer base. Whether you're looking to generate leads, increase conversions, or build brand awareness, EDDM and Praqtical Marketing Works can help you achieve your marketing goals.


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