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Maximizing Visibility Through SEO: How to Rank Higher on Google
Why SEO is Your Business’s Secret Weapon Picture this: You’ve built an amazing website, poured your heart into crafting compelling...
Bill Binnig
Jan 293 min read
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How Integrated Digital Marketing Strategies Drive Results
Why Silos Are the Enemy of Marketing Success Imagine trying to row a boat with one oar in the water while the other just sits there....
Bill Binnig
Jan 293 min read
6 views
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Measuring Digital Marketing ROI: Metrics That Matter
In today’s digital-first world, marketing is no longer just about catchy slogans and flashy ads—it’s about results. Every dollar spent on...
Bill Binnig
Jan 293 min read
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Google Ads Best Practices for Maximum ROI
With billions of searches happening daily, Google Ads offers an unparalleled opportunity to get your brand in front of your ideal...
Bill Binnig
Jan 185 min read
9 views
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The Art of Social Media Marketing: Engaging Your Audience
Social media is the modern-day watercooler—it’s where people hang out, catch up, and, let’s be honest, endlessly scroll. For businesses,...
Bill Binnig
Jan 184 min read
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Promotional Products: Creating Lasting Brand Impressions
Promotional products, swag, branded merch, advertising specialties—whatever you call them, they all boil down to one undeniable truth:...
Bill Binnig
Jan 164 min read
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Traditional Marketing: Timeless Tactics for Local Impact
With today's digital-first approach to marketing, it’s easy to overlook the power of traditional campaigns. But make no...
Bill Binnig
Jan 164 min read
11 views
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Digital Marketing: Amplifying Your Online Presence
In our hyperconnected world, building a strong online presence isn’t just a nice-to-have—it’s survival. Digital marketing isn’t just the...
Bill Binnig
Jan 164 min read
19 views
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Integrated Marketing Delivers Better Results Than Digital Alone
When was the last time you bought something because of a single ad? Probably never. Instead, you’ve likely encountered that brand...
Bill Binnig
Jan 144 min read
18 views
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The Perfect Match: How Geofencing, Digital Canvassing, and Print Marketing Can Transform Your Campaigns
If you're like most businesses, your marketing budget has moved significantly toward online strategies. While the appeal of SEO and...
Bill Binnig
Dec 12, 20246 min read
13 views
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Unlock the Power of Scarcity: How Limited Availability Can Elevate Your Marketing Game
Ever notice how a sign reading “Only 3 left in stock!” can make you drop everything and click buy now ? Suddenly, you can’t imagine life...
Bill Binnig
Nov 7, 20244 min read
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The Power of Social Media Marketing in Your Overall Strategy
How enlisting Praqtical Marketing Works' managed social media marketing service is one of the most valuable investments you can make.
Bill Binnig
Jun 19, 20244 min read
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Integrated Marketing: Far more potent than any single silver bullet approach
Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.
Bill Binnig
May 13, 20242 min read
22 views
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Leveraging Reciprocity: The Power of High-End Promotional Products in Fundraising
By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.
Bill Binnig
Feb 9, 20242 min read
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Worth a Reread: "Influence: The Psychology of Persuasion" by Robert Cialdini
As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...
Bill Binnig
Jan 28, 20242 min read
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Top 10 Marketing Books: Praqtical's Picks for 2024
Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...
Bill Binnig
Jan 4, 202410 min read
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Achieve Your 2024 Marketing Goals with Praqtical Marketing Works
In the dynamic world of marketing, small to medium-sized businesses (SMBs) are faced with the challenge of navigating a plethora of...
Bill Binnig
Dec 29, 20232 min read
23 views
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Every Door Direct Mail (EDDM): The Cost-Effective Marketing Solution for Local Businesses
While online marketing strategies have their advantages, traditional direct mail remains a powerful tool, especially when it comes to...
Bill Binnig
Jul 26, 20233 min read
17 views
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The Importance of Finding the Right Creative Services Team
When it comes to creative services, whether it's logo design, corporate identity, marketing materials, or websites, finding the perfect...
Bill Binnig
Jul 17, 20232 min read
27 views
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