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Why SEO is Your Business’s Secret Weapon Picture this: You’ve built an amazing website, poured your heart into crafting compelling...

Why Silos Are the Enemy of Marketing Success  Imagine trying to row a boat with one oar in the water while the other just sits there....

In today’s digital-first world, marketing is no longer just about catchy slogans and flashy ads—it’s about results. Every dollar spent on...

With billions of searches happening daily, Google Ads offers an unparalleled opportunity to get your brand in front of your ideal...

Social media is the modern-day watercooler—it’s where people hang out, catch up, and, let’s be honest, endlessly scroll. For businesses,...

Promotional products, swag, branded merch, advertising specialties—whatever you call them, they all boil down to one undeniable truth:...

With today's digital-first approach to marketing, it’s easy to overlook the power of traditional campaigns. But make no...

In our hyperconnected world, building a strong online presence isn’t just a nice-to-have—it’s survival. Digital marketing isn’t just the...

When was the last time you bought something because of a single ad? Probably never. Instead, you’ve likely encountered that brand...

If you're like most businesses, your marketing budget has moved significantly toward online strategies. While the appeal of SEO and...

Ever notice how a sign reading “Only 3 left in stock!” can make you drop everything and click buy now ? Suddenly, you can’t imagine life...

How enlisting Praqtical Marketing Works' managed social media marketing service is one of the most valuable investments you can make.

Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.

By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.

As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...

Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...

In the dynamic world of marketing, small to medium-sized businesses (SMBs) are faced with the challenge of navigating a plethora of...

While online marketing strategies have their advantages, traditional direct mail remains a powerful tool, especially when it comes to...

When it comes to creative services, whether it's logo design, corporate identity, marketing materials, or websites, finding the perfect...