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Is Email Marketing Still Relevant?

Updated: Aug 27, 2023

Yes, email marketing is still effective and relevant in the world of digital marketing. Despite the rise of various communication channels and social media platforms, email marketing remains a powerful tool for businesses to connect with their audience and achieve their marketing goals. Here are ten reasons why Praqtical Marketing Works believes email marketing continues to work:

“Email marketing: Because who needs a personal assistant when you can have your message delivered straight to everyone's pocket, while they're in the middle of a Zoom call?"

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1. Direct and Personalized Communication:

Email allows you to reach your audience directly in their inbox. When emails are personalized and relevant to recipients' interests, they are more likely to engage with the content.

2. Targeted Segmentation:

Email marketing platforms enable you to segment your audience based on various criteria, ensuring that you send the right message to the right people. This targeted approach improves the chances of recipients finding your emails valuable.

3. High ROI of Email Marketing:

Email marketing typically offers a high return on investment (ROI). With low costs compared to other marketing methods and the potential for high conversion rates, email marketing can provide excellent value for businesses.

4. Automation and Personalization:

Automation tools allow you to send personalized emails at scale. You can set up automated workflows to nurture leads, onboard customers, and re-engage inactive subscribers, saving time while maintaining a personal touch.

5. Customer Retention and Engagement:

Email is an effective way to stay in touch with existing customers, providing them with updates, offers, and valuable content. This helps maintain brand loyalty and encourages repeat business.

6. Measurable Results with Email Marketing:

Email marketing platforms provide detailed metrics that allow you to track the performance of your campaigns. You can monitor open rates, click-through rates, conversion rates, and other key metrics to evaluate the success of your efforts.

7. Preferred Communication Channel:

Many consumers still prefer to receive promotional messages and updates via email, as it gives them control over when they engage with the content.

8. Mobile Compatibility:

Email can be easily accessed on mobile devices, making it a convenient way for people to stay informed and take action on the go.

9. The Versatility of Email Marketing:

Email marketing can be used for various purposes, including lead generation, customer education, promotions, event announcements, and more.

10. Regulatory Compliance:

Email marketing platforms provide features that help you comply with email marketing regulations, such as providing an option to unsubscribe and adhering to data privacy laws.

Praqtical Marketing Works' managed email marketing solution will take the mundane details of email marketing off your plate and save you hours of writing, designing, testing and scheduling. Best of all, our knowledge and experience will ensure consistent, optimal results. While email marketing may have evolved over the years, it remains a valuable tool for building and nurturing customer relationships, driving conversions, and achieving your marketing objectives. Contact Praqtical Marketing Works to learn more about our managed email marketing solution.


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