Bill BinnigApr 13 minHow Site Retargeting Elevates Programmatic Advertising ROIMarketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...
Bill BinnigFeb 92 minLeveraging Reciprocity: The Power of High-End Promotional Products in FundraisingBy leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.
Bill BinnigJan 282 minWorth a Reread: "Influence: The Psychology of Persuasion" by Robert CialdiniAs my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...
Bill BinnigJan 410 minTop 10 Marketing Books: Praqtical's Picks for 2024Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...