Harnessing the Power of AI Tools in Marketing: Features, Usability, and Impact
Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...
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Bill Binnig
- Apr 1
- 3 min
How Site Retargeting Elevates Programmatic Advertising ROI
Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...
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Bill Binnig
- Feb 9
- 2 min
Leveraging Reciprocity: The Power of High-End Promotional Products in Fundraising
By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.
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Bill Binnig
- Jan 28
- 2 min
Worth a Reread: "Influence: The Psychology of Persuasion" by Robert Cialdini
As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...
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Bill Binnig
- Jan 4
- 10 min
Top 10 Marketing Books: Praqtical's Picks for 2024
Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...
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Bill Binnig
- Dec 29, 2023
- 2 min
Achieve Your 2024 Marketing Goals with Praqtical Marketing Works
In the dynamic world of marketing, small to medium-sized businesses (SMBs) are faced with the challenge of navigating a plethora of...
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Bill Binnig
- Sep 24, 2023
- 3 min
Combining Direct Mail and Digital Advertising to Maximize Marketing Impact
Implement both direct mail and digital advertising to offer compelling and effective marketing strategies.
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Bill Binnig
- Sep 11, 2023
- 3 min
Foodie Fashion: Why Restaurants are Incorporating Branded Merchandise into their Online Offerings
Customers who wear a restaurant's merchandise become walking advertisements, sparking conversations and brand interest.
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Bill Binnig
- Aug 30, 2023
- 3 min
Promotional Product and Apparel Decoration: A Guide to Customization Techniques
Promotional product decoration not only adds a personalized touch but also transforms ordinary items into powerful brand ambassadors.
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Bill Binnig
- Aug 26, 2023
- 2 min
Is Email Marketing Still Relevant?
Email marketing remains a powerful tool for businesses to connect with their audience and achieve their marketing goals.
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Bill Binnig
- Jul 28, 2023
- 2 min
Boost Your Online Marketing Performance Today!
To succeed in business, understanding your online presence and performance is critical. Praqtical Marketing Works’ Online Performance...
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Bill Binnig
- Jun 27, 2023
- 3 min
The Power of Logo Apparel: Why You Should Embrace Branded Clothing in Your Marketing Mix
Logo apparel and promotional products bundle - a great addition to your marketing mix.
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Bill Binnig
- Jun 26, 2023
- 2 min
10 Things to Know about Promotional Products
Promotional products, also known as advertising specialties, merch, tchotchkes, or swag, are items used to promote a brand, company,...
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Bill Binnig
- May 24, 2023
- 3 min
Mastering Geofencing Marketing: A Powerful Tool for Targeted Advertising
In today's highly competitive business landscape, reaching the right audience at the right time has become crucial for success....
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Bill Binnig
- May 19, 2023
- 3 min
The Long-Tail Approach to Google Ads: Unlocking Hidden Opportunities for Success
Google is where people search for what to do, where to go, and what to buy. Our ad platform automatically focuses on long-tail keywords.
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Bill Binnig
- May 19, 2023
- 3 min
Get Noticed: How Praqtical Marketing Works Helps Businesses Stand Out
Photo by Rupert Britton
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Bill Binnig
- Apr 22, 2023
- 5 min
The Appeal of Promotional Products
Promotional Products cost less and are remembered longer than any other form of advertising!
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