BLOG

With today's focus on digital marketing strategies, traditional marketing tactics like direct mail might seem like relics of a bygone...

With digital screens consuming the majority of our waking hours, there’s something refreshingly human about a good old-fashioned event....

You just had an amazing conversation at a networking event. You’re vibing, sharing insights, and then—bam—you hand over your business...

Ah, traditional marketing. It’s the marketing world’s version of vinyl records—classic, reliable, and making a serious comeback. In a...

Why Digital Marketing is the Rock Star of Modern Business Picture this: it’s the 90s, and your marketing plan revolves around glossy...

When customers like your brand, they’re more likely to trust you—and when they trust you, they’re way more likely to buy from you.

Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...

Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...

By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.

As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...

Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...

In the dynamic world of marketing, small to medium-sized businesses (SMBs) are faced with the challenge of navigating a plethora of...

Implement both direct mail and digital advertising to offer compelling and effective marketing strategies.

Promotional product decoration not only adds a personalized touch but also transforms ordinary items into powerful brand ambassadors.

Email marketing remains a powerful tool for businesses to connect with their audience and achieve their marketing goals.

To succeed in business, understanding your online presence and performance is critical. Praqtical Marketing Works’ Online Performance...

Logo apparel and promotional products bundle - a great addition to your marketing mix.

Promotional products, also known as advertising specialties, merch, tchotchkes, or swag, are items used to promote a brand, company,...

In today's highly competitive business landscape, reaching the right audience at the right time has become crucial for success....

Google is where people search for what to do, where to go, and what to buy. Our ad platform automatically focuses on long-tail keywords.