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Retargeting Ads: Turning Visitors into Customers
Retargeting Ads – The Secret Weapon of Digital Marketing Ever visited a website, left without buying anything, and then started seeing...
Bill Binnig
Feb 14 min read


Social Media Advertising: Allocating Your Budget and Maximizing ROI
Why Social Media Ads Matter Social media advertising is no longer just a nice-to-have; it's essential for businesses looking to reach the...
Bill Binnig
Feb 13 min read


Google Ads: Setting Up Campaigns That Convert
Running Google Ads can feel like throwing money into a black hole—unless you know what you’re doing. But fear not! This guide will walk...
Bill Binnig
Feb 13 min read


Driving Conversions with Paid Advertising
Why Paid Advertising Matters Businesses can’t afford to sit back and wait for customers to find them organically. While SEO and social...
Bill Binnig
Jan 293 min read


How Integrated Digital Marketing Strategies Drive Results
Why Silos Are the Enemy of Marketing Success Imagine trying to row a boat with one oar in the water while the other just sits there....
Bill Binnig
Jan 293 min read


Measuring Digital Marketing ROI: Metrics That Matter
In today’s digital-first world, marketing is no longer just about catchy slogans and flashy ads—it’s about results. Every dollar spent on...
Bill Binnig
Jan 293 min read


Why Digital Marketing is the Key to Scaling Your Business
The Growth Dilemma Every business owner wants growth—until they realize what it actually takes. Scaling isn’t just about getting more...
Bill Binnig
Jan 293 min read


Google Ads Best Practices for Maximum ROI
With billions of searches happening daily, Google Ads offers an unparalleled opportunity to get your brand in front of your ideal...
Bill Binnig
Jan 185 min read


SEO Simplified: How to Rank Higher and Drive Traffic
Why SEO Matters Imagine you own a brick-and-mortar store on a deserted island. No matter how amazing your products are, if no one knows...
Bill Binnig
Jan 183 min read


Digital Marketing: Amplifying Your Online Presence
In our hyperconnected world, building a strong online presence isn’t just a nice-to-have—it’s survival. Digital marketing isn’t just the...
Bill Binnig
Jan 164 min read


The Role of Digital Marketing in Modern Business Growth
Why Digital Marketing is the Rock Star of Modern Business Picture this: it’s the 90s, and your marketing plan revolves around glossy...
Bill Binnig
Jan 144 min read


Integrated Marketing: Far more potent than any single silver bullet approach
Praqtical Marketing Works – from cutting-edge digital strategies to timeless traditional tactics, we're your trusted sidekick for success.
Bill Binnig
May 13, 20242 min read


Harnessing the Power of AI Tools in Marketing: Features, Usability, and Impact
Artificial intelligence (AI) is the talk of the town, offering a wide range of tools and technologies to empower marketers with advanced...
Bill Binnig
May 5, 20244 min read


How Site Retargeting Elevates Programmatic Advertising ROI
Marketers are constantly looking for ways to maximize the return on investment (ROI) of their Google Display Network (GDN) or...
Bill Binnig
Apr 1, 20243 min read


Top 10 Marketing Books: Praqtical's Picks for 2024
Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...
Bill Binnig
Jan 4, 202410 min read


Achieve Your 2024 Marketing Goals with Praqtical Marketing Works
In the dynamic world of marketing, small to medium-sized businesses (SMBs) are faced with the challenge of navigating a plethora of...
Bill Binnig
Dec 29, 20232 min read


Combining Direct Mail and Digital Advertising to Maximize Marketing Impact
Implement both direct mail and digital advertising to offer compelling and effective marketing strategies.
Bill Binnig
Sep 24, 20233 min read


The Long-Tail Approach to Google Ads: Unlocking Hidden Opportunities for Success
Google is where people search for what to do, where to go, and what to buy. Our ad platform automatically focuses on long-tail keywords.
Bill Binnig
May 19, 20233 min read
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