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On-Page SEO Best Practices for Medium-Sized Businesses

Bill Binnig

If your website isn’t ranking on Google, it might be because your on-page SEO needs some serious love. Medium-sized businesses often face stiff competition in search results, but with the right digital marketing strategies, you can boost visibility, improve user experience, and drive more traffic to your site.


On-Page SEO

Let's review the essential on-page SEO best practices to help your website climb the ranks. Whether you’re optimizing meta tags, URLs, or content, we’ve got you covered.


Why On-Page SEO Matters


On-page SEO refers to the elements you can optimize directly on your website to improve search rankings. Unlike off-page SEO, which involves backlinks and social signals, on-page SEO is entirely under your control. By fine-tuning your pages, you enhance both search engine visibility and user experience—two key factors in driving conversions.

 

Looking for a broader SEO strategy? Check out "Maximizing Visibility Through SEO" for a deep dive into how SEO fits into your overall digital marketing plan.

 

Essential On-Page SEO Best Practices

 

1. Optimize Your Title Tags & Meta Descriptions

Your title tag is the first thing people (and search engines) see. It should be:

  • Unique for every page

  • Concise (50-60 characters)

  • Keyword-rich (include your focus keyword naturally)

 

Example: Instead of “Services - ABC Marketing,” use “SEO & Digital Marketing Services | ABC Marketing.”

 

Meta descriptions don’t directly impact rankings but influence click-through rates. Keep them between 150-160 characters and include a call to action (CTA).

 

2. Craft SEO-Friendly URLs

Shorter, cleaner URLs improve readability and ranking potential.

 

 

3. Use Header Tags for Structure

Breaking up your content with H1, H2, and H3 tags makes it easier to read and helps Google understand your page structure. Your main topic should be an H1, with subtopics in H2 and H3.

 

4. Optimize Images with Alt Text

Search engines can’t “see” images, but they can read alt text. Make sure every image includes a description incorporating relevant keywords.

 

Example: Alt text for an infographic about SEO tips could be: “On-page SEO tips for small businesses to improve Google rankings.”

 

5. Internal Linking: Your Secret Weapon

Internal linking improves site structure, helps Google index your pages, and keeps users engaged longer. A few well-placed internal links per page can boost SEO and drive traffic to high-priority pages.

 

Speaking of internal links, don’t forget to read "Why Digital Marketing is the Key to Scaling Your Business" to see how SEO fits into a broader growth strategy.

 

6. Write High-Quality, Keyword-Optimized Content

Content is king—but only if it's valuable. Here’s what to focus on:

  • Use keywords naturally (don’t stuff them!)

  • Write for humans first, search engines second

  • Make it skimmable (use bullet points, short paragraphs, and visuals)

  • Answer user intent (address the questions people are searching for)

 

7. Mobile Optimization is Non-Negotiable

Over half of all web traffic comes from mobile devices, and Google uses mobile-first indexing. Ensure your site is:

✔️ Responsive (adjusts to different screen sizes) 

✔️ Fast-loading (use Google PageSpeed Insights to test speed) 

✔️ Easy to navigate on a phone (think thumb-friendly buttons!) 

 

8. Improve Page Load Speed

Google loves fast websites. To speed up your site:

  • Compress images

  • Use a content delivery network (CDN)

  • Minimize unnecessary scripts

 

9. Schema Markup: Give Google More Info

Schema markup helps search engines understand your content better and display rich snippets. This can improve click-through rates.

 

Example: Adding schema to a product page can show star ratings and price details directly in search results.

 

10. Encourage User Engagement

Google tracks how long users stay on your page. Keep them engaged with:

  • Interactive content (quizzes, videos, infographics)

  • Clear calls to action (CTAs)

  • Engaging writing (like this blog—see what we did there?)

 

The Long Haul


On-page SEO isn’t a one-and-done task—it’s an ongoing process. By consistently optimizing your website, you’ll improve rankings, attract organic traffic, and create a better user experience.

 

Ready to dive deeper into SEO? Check out "SEO Simplified: How to Rank Higher and Drive Traffic" for advanced strategies to see how SEO fits into the bigger picture.

Praqtical Marketing Works - on-page SEO digital marketing

Need expert help? Contact Praqtical Marketing Works for tailored SEO strategies that drive real results.

 

Now go forth and optimize!

 


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