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Leveraging Reciprocity: The Power of High-End Promotional Products in Fundraising
By leveraging reciprocity, fundraising organizations can foster stronger connections with donors and increase their likelihood of support.
Bill Binnig
Feb 9, 20242 min read


Worth a Reread: "Influence: The Psychology of Persuasion" by Robert Cialdini
As my Top Pick of suggested marketing books to read in 2024, I thought Robert B. Cialdini's "Influence: The Psychology of Persuasion,"...
Bill Binnig
Jan 28, 20242 min read


Top 10 Marketing Books: Praqtical's Picks for 2024
Our pick of the top 10 marketing books you should read to prepare for the new year. Our 2024 recommended reading list was chosen by...
Bill Binnig
Jan 3, 202410 min read


Achieve Your 2024 Marketing Goals with Praqtical Marketing Works
In the dynamic world of marketing, small to medium-sized businesses (SMBs) are faced with the challenge of navigating a plethora of...
Bill Binnig
Dec 29, 20232 min read


Boost Your Business with Managed Social Media Marketing
Praqtical's Managed Social Media Marketing service is a cost-effective solution to enhance your social media presence.
Bill Binnig
Nov 14, 20232 min read


Combining Direct Mail and Digital Advertising to Maximize Marketing Impact
Implement both direct mail and digital advertising to offer compelling and effective marketing strategies.
Bill Binnig
Sep 24, 20233 min read


Promotional Product and Apparel Decoration: A Guide to Customization Techniques
Promotional product decoration not only adds a personalized touch but also transforms ordinary items into powerful brand ambassadors.
Bill Binnig
Aug 30, 20233 min read


Is Email Marketing Still Relevant?
Email marketing remains a powerful tool for businesses to connect with their audience and achieve their marketing goals.
Bill Binnig
Aug 26, 20232 min read


The Allure of Identity: Exploring the Popularity of Logo Attire
Exploring the underlying reasons behind the widespread appeal of clothing with company logos.
Bill Binnig
Aug 25, 20233 min read


Boost Your Online Marketing Performance Today!
To succeed in business, understanding your online presence and performance is critical. Praqtical Marketing Works’ Online Performance...
Bill Binnig
Jul 28, 20232 min read


Every Door Direct Mail (EDDM): The Cost-Effective Marketing Solution for Local Businesses
While online marketing strategies have their advantages, traditional direct mail remains a powerful tool, especially when it comes to...
Bill Binnig
Jul 26, 20233 min read


The Importance of Finding the Right Creative Services Team
When it comes to creative services, whether it's logo design, corporate identity, marketing materials, or websites, finding the perfect...
Bill Binnig
Jul 17, 20232 min read


The Power of Logo Apparel: Why You Should Embrace Branded Clothing in Your Marketing Mix
Logo apparel and promotional products bundle - a great addition to your marketing mix.
Bill Binnig
Jun 27, 20233 min read


10 Things to Know about Promotional Products
Promotional products, also known as advertising specialties, merch, tchotchkes, or swag, are items used to promote a brand, company,...
Bill Binnig
Jun 26, 20232 min read


Mastering Local SEO: Harnessing the Power of Data Aggregators
In today's digital age, local search has become a game-changer for businesses, particularly small ones. The online visibility of a...
Bill Binnig
Jun 20, 20234 min read


Everywhere Direct Marketing: Maximize Your Reach and Impact
Combine postcards with emails and digital ads to deliver a 30% lift in response rates and conversions.
Bill Binnig
Jun 2, 20232 min read


Online Business Listings: Learn how your business can capitalize on them
An online business listing is a digital profile that includes vital information about your business, such as its name, address, phone...
Bill Binnig
May 25, 20233 min read


Mastering Geofencing Marketing: A Powerful Tool for Targeted Advertising
In today's highly competitive business landscape, reaching the right audience at the right time has become crucial for success....
Bill Binnig
May 24, 20233 min read


The Long-Tail Approach to Google Ads: Unlocking Hidden Opportunities for Success
Google is where people search for what to do, where to go, and what to buy. Our ad platform automatically focuses on long-tail keywords.
Bill Binnig
May 19, 20233 min read


Get Noticed: How Praqtical Marketing Works Helps Businesses Stand Out
Photo by Rupert Britton
Bill Binnig
May 18, 20233 min read
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